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4.8/5 Excellent | Based On 1,392 Reviews

Elavyn TrueHue | pH Adapting Lipstick

The breakthrough lipstick that adapts to your unique body chemistry to create your perfect shade on contact - and stay there the whole day.

Join over 47,000 women who finally found their color

Bonds to your lips for all-day wear - no touch-ups.

Plumps, hydrates, and softens while you wear it

No guessing - just your perfect color, every time

Try it risk-free for 30 days. If you are not totally in love with the product we will refund you 100%.

Free Shipping To The USA Included

What ingredients are used?

TrueHue is made with a pH-Adaptive Complex blended with Petrolatum and Mineral Oil to lock in moisture, hyaluronic acid and vitamin E for hydration and 24K gold flakes for a luxury finish. No parabens, no sulfates, no nasties.

I have very dry lips — is this okay?

Actually, it's perfect for you. TrueHue is a lip treatment first, lipstick second — it hydrates and softens with every wear.

What if I don't like the colour?

You're covered by our 30-day money-back guarantee. Less than 1% of customers request a return.

Is it fragrance-free?

Yes. 100% fragrance-free and dermatologist tested — safe for even the most sensitive lips.

Shipping & Returns

Elavyn TrueHue is usually shipped out within 1-2 working days, and you should receive the order within 6-10 working days for domestic USA orders.

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Why Most Lipsticks Let You Down

Feathers & Bleeds

Most lipsticks weren't designed for mature lips — so the color migrates into fine lines around your mouth within hours, leaving you looking messier than when you started.

Unsatisfying Color

What looks gorgeous in the tube almost never looks the same on you — because traditional lipsticks ignore YOUR unique skin tone and pH entirely.

Dries Lips Out

Most formulas are loaded with drying alcohols and waxes that leave your lips feeling tight, cracked, and worse off than before you applied anything.

Fades By Noon

You reapply. Then reapply again. Then reapply again after lunch. Sound familiar? Most lipsticks simply weren't built to last past a few hours.

Settles In Lines

Instead of softening the appearance of lip lines, most lipsticks actually HIGHLIGHT them — pooling into creases and drawing more attention to exactly what you were trying to hide.

It's not you. It's your lipstick. Mass market lipsticks were never designed with YOU in mind - and your lips have been paying the price.

Introducing Elavyn TrueHue

Meet your new lip obsession - Elavyn TrueHue. Specifically designed for mature lips, our pH-Adaptive Complex reads your unique body chemistry and creates a custom shade that's yours and yours alone. Hydrates while you wear it. Never feathers. Never fades.

96%

say it's color-adapting formula created a shade more flattering than any lipstick they'd ever chosen themselves

91%

noticed zero feathering, bleeding, or settling into lip lines - even after a full day of wear

94%

said they made it through an entire day without a single touch-up

Join One Million Women Who Are Enjoying Radiant Results

30-Day Money-Back Guarantee

It's Time To Start Loving Your Lips Again

Because mature lips don't need another generic color - they need a formula that adapts, nourishes, and stays. That's exactly what TrueHue delivers.

30-Day Money-Back Guarantee

Made With Good-For-Your-Lips Ingredients

TrueHue's formula is packed with nourishing, science-backed ingredients designed to treat and beautify mature lips. Dermatologist-tested, fragrance-free, and clean — because what goes on your lips matters.

30-Day Money-Back Guarantee

Your Perfect Shade in 3 Simple Steps

Achieve flawless results in just 3 simple steps.

Apply

Glide your Elavyn lipstick smoothly across your lips, following your natural lip line.

Reveal

Elavyn's pH-adaptive formula reads your body chemistry and blooms into a shade made specifically for you.

Enjoy!

Give it 20-30 seconds to lock in. Your custom shade stays flawless for 8+ hours. No touch-ups needed.

30-Day Money-Back Guarantee

How Elayvn Compares To
"Luxury" Lipsticks

Spending extra on a lipstick that still bleeds, fades, and gets your color wrong isn't luxury - it's just an expensive disappointment.

30 Day Money Back Guarantee

At Fièra, we advocate for beauty that's tenacious, vigorous, fearless, fiery, and bold. It's the best choice for mature skin because it’s specially formulated for mature skin.

30-Day Money-Back Guarantee

30 Day Money Back Guarantee

Not obsessed with your color? Contact us within 30 days for a full refund.

 

Less than 1% of customers start a return.

Frequently Asked Questions

Where are Fièra products made?

Our products are all proudly formulated and produced in the USA. Depending on if you order our concealer or some of our other facial care products, they were manufactured in either New York or Florida.

Where are Fièra products made?

Where are Fièra products made?

30-Day Money-Back Guarantee

Email: support@tryelavyn.com

Track Your Order

Sollume LLC, 131 Continental Drive, 19713 Newark, DE, USA

Results may vary. The information on this website is not intended as medical advice and should not replace consultation with a qualified medical professional. Individual results will vary based on health factors, lifestyle, and compliance with program. Claims regarding our products have not been evaluated by the Food and Drug Administration. Our products are not intended to diagnose, treat, cure or prevent any disease.